According to Vogue, legend even has it that some New York City hospitals keep a Love bracelet screwdriver on hand in case patients need their accessory removed in an emergency. When Cartier introduced the bracelet, they further cemented its romantic symbolism by giving them to high-profile celebrity pairs like Elizabeth Taylor and Richard Burton and Ali MacGraw and Steve McQueen. As the story goes, they could at first only be purchased by couples who would surrender the screwdrivers to one another. The Cartier Love bracelet is surrounded by lore. After all, love symbols should suggest an everlasting quality.” What modern people want are love symbols that look semi-permanent - or, at least, require a trick to remove. “Love,” said Cipullo, “has become too commercial, yet life without love is nothing - a fat zero.
Rather than slipping onto your wrist, two C-shaped halves unhinge to clasp together before being screwed on with a miniature screwdriver included with each bracelet, reinforcing the idea that love is not to be taken lightly. Inspired by the chastity belt and the idea that symbols of love should be everlasting, the unique charm of the Cartier Love bracelet lies in its locking mechanism. And yet, while its appeal is near universal, it’s not quite like any other bracelet.ĭesigned in 1969 in New York City, the Cartier Love bracelet was the creation of young Italian jewelry designer Aldo Cipullo, and it quickly became a must-have item for the city’s chicest denizens. Add to that the choice of yellow, pink or white gold and the option of diamonds in place of its signature screws, and it’s clear it’s the fine jewelry piece that could find itself in anyone’s collection - man or woman, young or old, over-the-top eccentric or modern minimalist. Its appeal is multifaceted - at once a cult item beloved by the fashion set, celebrity favorite and classic piece with instant recognition, it hits every note. “How far would you go for love?” This is the question posed by one of jewelry’s most iconic pieces: the Cartier Love bracelet.
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